Banner advertising boosts up brand awareness and traffic. It has developed as one of the leading forms of advertising online. However, before opting for banner advertising there are a number of things to research and understand. Unluckily, there are no uniform guidelines or real consensus when it comes to advertising rates. Therefore, you need to consider many important factors while deciding the overall cost of your banner advertisement and preparing yourself for negotiating.
Comparison between similar websites
First of all, you need to decide your target audience. Then, you need to focus on where you want to promote and find out the websites that the targeted shoppers are browsing. Subsequently, settle on how targeted each website is and contact the most suitable ones for their advertising rates. As you get standard price rates from selected websites, compare and assess their rates based upon their visitor-counts and relevancy with target audience.
Size, position and several other factors
While buying banner advertising, consider the following factors:
The larger the banner size means the more it will cost. You need to know what banner sizes are available (See standard sizes below).
The placement of the banner ad ? Will the advertisement appear on bottom, top or on the side?
How many ads are there on every page? More advertisements per page means it will cost less.
Standard banner sizes
Leaderboard Banner Ad (728 x 90 pixels) or (18.20 x 2.25 cms)
Full Horizontal Banner (468 x 60 pixels) or (11.70 x 1.50 cms)
Half Banner (234 x 60 pixels) or (5.85 x 1.50 cms)
Full Banner with Navigation(392 x 72 pixels) or (9.80 x 1.80 cms)
Square Button (125 x 125 pixels) or (3.13 x 3.13 cms)
Vertical Banner (120 x 240 pixels) or (3 x 6 cms)
Button (120 x 90 pixels) or (3 x 2.25 cms)
Button (120 x 60 pixels) or (3 x 1.5 cms)
Micro Button (88 x 31 pixels) or (2.20 x 0.78 cms)
Medium Rectangle (300 x 250 pixels) or (7.50 x 6.25 cms)
Square Pop-Up (250 x 250 pixels) or (6.25 x 6.25 cms)
Vertical Rectangle (240 x 400 pixels) or (6 x 10 cms)
Large Rectangle (336 x 280 pixels) or (8.40 x 7 cms)
Rectangle (180 x 150 pixels) or (4.50 x 3.75 cms)
Extra Large Rectangle (425 x 600 pixels) or (10.63 x 15 cms)
Extra Large Rectangle (425 x 500 pixels) or (10.63 x 12.50 cms)
Extra Large Square (425 x 425 pixels) or (10.63 x 10.63 cms)
Wide Skyscraper (160 x 600 pixels) or (4 x 15 cms)
Skyscraper (120 x 600 pixels) or (3 x 15 cms)
Half Page Ad (300 x 600 pixels) or (7.50 x 15 cms)
Small Rectangle (150 x 38 pixels) or (3.75 x 0.95 cms)
Whilst these may be the standard sizes some banner types are far more popular than others. As you will need to have banner ads produced make sure you find out what sizes are used by the sites you plan to advertise with, as you don?t want to spend money producing banner adverts that won?t be used.
Important terms that determine advertising rates
Cost per Thousand Impressions or CPM refers to the fees for each ?thousand times? an advertisement is served or viewed, whereas pay per click or PPC charges on every actual ?click through?, not just ?viewing? of the advertisement. On any website, the CPM must be less than charge per click through.
Negotiation is also important
If you prepare yourself well by gaining the understanding outlined above you should be able to negotiate with increased confidence.
Look for new opportunities
When purchasing ad space, you can also find blogs and sites with no promotion. This is an immense opportunity to contact the website owners and probably negotiate trial-advertising period. Several owners are fully aware of the fact that advertisers may try to negotiate and so they leave some space on their website for bargain. However, it is not a good idea to sign a long-term deal the first time you deal with any publishing website; hence you should first employ the trial offer.
Other important tips
Selecting the design and style of banner advertisements will decide the campaign results and banner advertisement rates. Bright and blinking ads may grab the attention of prospective viewers initially, but this approach is not effective in the long run. So, you need to select a professional yet persuasive design that complements your business identity perfectly.
Martin Sawyer ? Managing Director of The Ad Index Ltd, a comprehensive resource for advertising professionals and businesses looking for print, tv, radio, outdoor or online advertising space including banner advertising space.
Content About : Banner Advertising Rates ? Tips on How to Get Better Rates Article
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