Over the past couple of days, we have been blogging about the benefits of using promotional gifts to help elevate the status of your company. As we?ve mentioned, your promo gift is a symbol of your gratitude towards the customer who becomes its recipient. This is one of the main reasons that promo gifts work so well as advertising tools.
Quite simply, they do more than just advertise. They communicate a message to your client base. The message, of course, is that you care about their business. Furthermore, you care about them. As explained in the last few blogs, when you focus on your target audience and gain a good understanding of their wants and needs, you will be better suited to meet and exceed them.
Promo gifts also work wonders for business owners because of their relative inexpensiveness when compared to other modes of advertising. There?s no way that filming a television commercial will be possible on a tight budget. Promotional items, on the other hand, provide that personal touch that you?re looking for, at a fraction of the cost of traditional advertising..
Naturally, there are a number of other ways to promote your business. In addition to handing out promo gifts, you should be considering various ways that will get the name of your business out there. In an article submitted to SubmitYourArticle.com, Tomer Harel lists a number of tips for business owners looking to grow their businesses without breaking the bank.
The Yellow Pages. Hey, that?s where people go when they are looking for businesses, right? You may as well be included among your competitors so that you are not left in the dark. Harel notes that inclusion Yellow Pages ?is not going to be as expensive as others?. Not to mention, people can now go online to locate your information through this advertising source.
The Newspaper. Harel recommends that you take advantage of box ads and advertising inserts. Be sure to look into community papers as well. They often offer local businesses the opportunities to have articles printed about them. If special interest newspapers exist in your area as well, they very well may provide great sources of advertising to those who are interested in your product.
Craigslist. Although this did not appear on Harel?s list, we felt the need to include it. Craigslist, in fact, is an advertising source that we utilize, here at Synergy. Completely free to use, this online ad source allows us to post classifieds in cities all over Canada. There?s no question that this is a cost-effective idea is a great way to connect to more potential customers.
We will continue to explore more business advertising ideas in our next blog!
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