Want to now how to deal with visitors to your social media accounts and websites who seem intent on embarrassing, discrediting or harming you or your company?s reputation online? Some critics, usually competitors, are mean and think they need to cause damage to you to make themselves appear better by comparison. Not everybody is malicious. Others are just bored and think it?s fun to cause trouble when and where they can.
Regardless of the circumstances, if you want to promote your business online or promote your subject matter expertise using social media tools and social media accounts across the internet, you will want a strategy to deal with the ?haters? when they come out to play and cause problems. Sure you can get rid of negative comments or set up systems to require approval before their posts go live. But are those the best ways to handle it? Sometimes it is. Often it isn?t.
When I was attending an online marketing and social media training meeting in San Diego some time ago, I got the opportunity to talk with Paul Colligan. He?s extremely experienced and knowledgeable about things related to social media marketing and video marketing. I told him about a company that offers home drug testing out of St. Louis called TestMyTeen.com.
It?s not a challenge to imagine how many people there are, particularly drug users, who don?t think moms and dads have the right to administer and check the results of home drug test kits. Comments directed at TestMyTeen.com?s Facebook page, YouTube channel and blogs are often filled with hate and criticism. Paul said he saw opportunities where most individuals would see obstacles.
Paul showed the value of leaving the pro-drug use remarks for all to see on TestMyTeen.com?s social media accounts. He argued that moms and dads could see first hand how persuasive, motivated and pervasive the pro-drug culture really was, directly from the people who were actively talking to their kids.
The harder opponents and critics of home drug testing tried to promote their lifestyle, the more they demonstrated the need for the services sold by TestMyTeen.com. Moms and dads could see for themselves how badly drug users wanted to share their experiences with others and how little fear they had of consequences. If parents had any doubts about how accessible drugs were to their teens, what better way to show them than to let them witness it for themselves?
When your critics make comments intended as obstacles, you have the chance to use them to your advantage. That?s why it could be a better idea to ?love the hate? and fight the desire to quiet the voice of dissent on your social media sites.
Before you hire social media consultants or social media speakers for social media training or internet marketing training in your company, make sure you check out Mason Duchatschek?s free report and educational videos about how to sell more online using YouTube marketing, email marketing, mobile marketing and social media for business.
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